Improve Search Engine Advertisements for Non-English Speaking Travellers

Implementation Time:
7 months
Solution Provider: AI Singapore

How can Expedia improve the online search experience (better results matching) for non-English speaking/Asian travellers by contextually interpreting Japanese search queries without using external translation services?

An AI solution was developed to process Japanese search queries and interpret the correct intent behind each query:

  • Actual Japanese language search queries were obtained from a search engine
  • Text pre-processing was performed in a manner customised to the characteristics of Japanese text
  • A pipeline of multiple AI models were trained to identify and contextualise keywords in the queries
  • These keywords were then further processed by algorithms to match each query to the most relevant locations and properties of interest
  • The developed solution reduces the reliance on translation services

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Implementation Time

7 months

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